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Review of ASEA Max GXL and Protandim LifeVantage
I recently went through the decision making process of evaluating 3 Multilevel Supplement Companies – all specifically focused on Antioxidants. Not being an Internet Marketing expert added to my comparison “shopping” task – although as a Chiropractor, the science involved in the products was more familiar to me.
There were 4 areas of each Network Marketing Company that I wanted to compare:
1) the PRODUCT
2) the PEOPLE involved
3) the RESEARCH
4) the BUSINESS/REVENUE Structure
My research was by no means perfect and I only personally tried 2 of the 3 products (ASEA & Protandim). However, speaking with others more experienced and knowledgeable in both the business and technical aspects, I felt that my conclusions gave me a fair picture of an “apples to apples” comparison.
THE PRODUCT – All 3 companies deal with increasing antioxidant activity in the body (quenching free radicals) although using different means to achieve that goal. Both LifeVantage/Protandim and MAX GXL, for example, tested the increase in Glutathione (a potent free radical scavenger) associated with their respective products. ASEA had research that showed the increase in VO2 Max after taking their product.
ASEA’s product is a liquid (tastes like pool water, chlorine smell) in a 32 ounce bottle costing approximately $40 and a consumer could use 1-4 bottles per month based on the severity of the health challenge. MAX GXL ran about $70 to $170 per month, again depending on the severity of the problem. LifeVantage’s Protandim (30 pills, 1/day) ran about $48 per month, and that amount could be doubled if a person taxes the body with heavy exercise and/or illness. All figures are approximate and serious investors should do their own due diligence.
The reason they differ in their monthly costs is that they have different mechanisms of action. MAX GXL has a patented delivery system for its antioxidants, while ASEA uses reactive oxygen species to increase antioxidants. LifeVantage/Protandim is the most cost effective because it stimulates the body to increase its own production of antioxidant enzymes. These enzymes actually work much more efficiently, quenching a million free radicals per enzyme every second.
THE PEOPLE – The featured research scientist among ASEA, LifeVantage, and MAX GXL is Dr. Joe McCord, Chief Scientist for Lifevantage. Winner of the Elliot Cresson Award (now known as the Benjamin Franklin Medal) Dr. McCord shares that distinction with Henry Ford, and Alexander Graham Bell as well as other notables. The Franklin Institute says,
“Among science’s highest honors, The Franklin Institute Awards identify individuals whose great innovation has benefited humanity, advanced science, launched new fields of research, and deepened our understanding of the universe.”
The business management of all 3 marketing companies appears to be staffed with strong, accomplished and experienced managers, although not much time has been spent on researching this aspect as well as relying on the opinions of independent business advisors.
The RESEARCH – Rare among supplement companies are Peer Reviewed Research studies on a specific product. This type of research is the gold standard that medical doctors use, depending on this information (and product) to use and trust. Major drug companies sponsor these studies to sell their wares.
LifeVantage is the only company that has 9 Peer Reviewed studies on the Protandim product, and these were independent studies not paid for by the company. Many more independent studies by universities are in process for Protandim.
The BUSINESS – In this area of analysis I trusted more experienced people in Network Marketing and an independent business consultant. The IRS has questioned in the past the binary form of multi-level marketing, as a pyramid-like scheme, more dedicated to selling distributions than actual products. This is an area where each person must do their own due diligence. ASEA has a binary structure; LifeVantage single level matrix, and MAX GXL structure are unknown to me. Although I didn’t find out about ASEA and MAX GXL’s percentage payouts, LifeVantage is just under 60%.
Finally, remember that all network marketers put their best foot forward by “making love” to their prospective new distributors and customers. Temper their rush “to the altar” with your own research, ask others more experienced for their input and remember like any long-term relationship – it takes a lot of work. I think I have chosen the best candidate in LIfevantage, because its product is supported by research, advanced scientific experience and credibility and performance.
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