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The Successful Fitness Professional’s Marketing and Advertising Secrets

There are more fitness professionals, gyms, fitness centers and exercise options for consumers than ever before. There are more social posts, tweets and pins and less time than ever to see them. Essentially, you’ll pay more money for less spectacle on your print persuasion or your radio or TV ads than ever before.

It means you have to be more efficient with every piece you prepare. Whether you’re talking about a tight budget and a basic campaign or placing ads and direct mail regularly, you want to make sure you get a response. Here is a list of tips to help.

1. Your ad is aimed at a customer and their situation specifically. Gone are the days when you can throw out a special discount on a service or product without a compelling reason to buy it.

2. There is a call to action. Examples include: call now, click here now, and stop by today before it’s too late. Your client needs to know exactly what you want them to do next. Tell them.

3. There is urgency. Offer good until midnight Friday. Scarcity can be a part of urgency by including a limited number of openings. Act now: there are three left.

4. Provide reciprocity. Sign up today for your free gift. The first fifty attendees receive a free t-shirt. Click here for your free report now.

5. Headlines that grab attention and pull the customer. You have about two seconds while a customer decides whether or not to open your email or continue reading the fine print of your flyer. It is better to be good since its competition with a full inbox, children, a dog, dinner and yoga.

6. Clear beats clever. Your reading level must be between 5th and 8th grade. It must be absolutely clear what the offer is describing and why your reader should care or continue to pay attention. The reader thinks, I’m busy, why should I bother you?

7. Eye Flow is effortless. In ads or graphics where there is no where your eye lands, the reader gets tired and frustrated or bored. Make sure that the landing place for the eye is planned and what you want. Ideally you have the placement so that the call to action button is where they land. It helps if it’s a different color.

8. Include images. Make sure, however, that your images are relevant. If you show an image of an attractive thin 22-year-old red-head, yes that can attract most eyes. If your target market is 60 and gray haired, you’ve lost them before you launch.

9. Speak the way you speak. If a customer asks for nutritional advice, by all means advertise with these words. They usually talk about fat, weight loss, thunder thighs or belly fat. If you want them to hear you, speak their language.

10. Try it. Even if you check all these components, you can make mistakes. The above list is science. Bringing them together in a way that works is an art. So create two ads, or two newsletters, and test one element. When you decide which has the most answer, take that one and use it or run another test, changing another single element.

If you do this, chances are most fitness companies will not, unless they have hired someone to come and consult with them, you will put yourself out there. Naturally, you will attract a better quality customer.

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