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Business Presenting – How To Make A Great First Impression
In the presentation, as in life, you only have one chance to make a first impression. This is why the titles of your presentations are crucial.
In this short article, we examine how to title your presentation to immediately attract your audience.
What’s in a presentation title?
If you look at most business presentations, strategy messages and sales pitches, you will see one thing. Deadly boring titles.
If you were to give an award for the most boring, the most rushed and the most tedious titles, you’d have to have a lot of ribbons to give away!
Unfortunately, many professionals title their presentations without thinking about catchy words, the emotional spark or what the audience is really looking for.
This gives rise to titles such as:
Enterprise sales enablement solutions
Research results for field use from the ACME study
Strategic initiatives in alignment with the corporate vision for 2020
What is your response to these headlines?
If the presentation and conference titles are looking for extra work, they could double as a cure for insomnia. Do you think I’m kidding? Try reading the headlines in your industry’s conference brochure and stay awake!
Well, you’re not just sleeping while you skim the headlines.
Here’s what your customers and prospects are thinking as they preview headlines: “I’m sleepy and bored before I sit down. Maybe I need to jump in and get a latte.”
And as luck would have it, they might not be back from the cafe in time for your conversation! Instead of risking the dreaded fate of presenting to an empty auditorium, get out your red pen and do some editing.
Be ruthless. Aim for dynamic headlines to describe your conversation.
Here are a few tips for titling your speech, pitch or report:
Type 1. No. Passive language
Use verbs! Speak in active terms.
Tip 2. No Long Words
If your title is easy and catchy, you should be able to say the name of your presentation without sounding like you have marbles in your mouth.
Tip 3. No Corporate Jargon
You make a dynamic presentation, don’t you? Signal this to your audience. Avoid the use of words that belong only in the corporate statutes or in the annual report. Avoid sounding like you never leave the office park.
If you are not sure that your title passes this 3-point test, do not check with an office mate. You may not be able to see the lack of luster in your title. Instead, check with a 6-year-old. If your young friend understands, can repeat the title and can say it without effort, then you deserve a gold star!
Hint: You will most likely be in a meeting or presentation this week. Notice how the title of the presentation or discussion affects you. Now you know the rules. Play a little game to challenge your inner editor. See how you can rename these presentations to spark interest and excitement.
Once you get used to renaming other people’s presentations, it’s much easier to edit your own. Funny thing, huh?
Write powerful headlines to make a great first impression and cut through the clutter. Use the right words and images to connect with what matters most to your audience.
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