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The Best Golf Swing Meets the Best Golf Clubs
Shortly before I took over the company as CEO Natural Golf launched its first new line of irons in almost four years – the ST Hybrids, now called True Blues. In August, I lead the group that acquired Natural Golf. At the time of the acquisition, the management team I led felt that the Natural Golf club line was good and that our new team could come on board and enhance the products gradually over the coming years. in search of excellence.
In thirty days under the new ownership, we decided to go full speed to reinvent the entire line of Natural Golf clubs, from Drivers, Irons, Putters, to Fairway Woods all with the aim of offering tremendous quality products suitable for players of the best swing. in golf, the Natural Golf Single Plane Swing. Gradual improvement wasn’t going to work. The goal of the company was not to be the biggest, but only to pursue the goal of being the best company in golf.
No more Beryllium Copper
The change was much faster than expected both because of problems in the foundry that threw our heads, and because of the opportunity of the business plan that demanded to do more, better and faster than most part of other golf companies, especially companies of our size.
Natural Golf has won many awards over the years for club designs, and many of the award winners have been cast from a technically challenging material called Beryllium Copper – a dense metal with great looks and better performance characteristics. Fairway Woods, PLUS Club Hybrids and even Natural Golf wedges have been made from this metal alloy. Beryllium copper came under new government regulations and foundries stopped casting Beryllium Copper. We had four months to redesign and replace a third of the products we sell.
Solution – All new ST 110 Fairway Woods and Moe Signature Wedges
We commissioned head club designer Bob Lukasiewicz to get to work on replacement designs for all of these clubs. Using the successful innovation of Thin Face Technology in the ST 110 Irons, Bob combined design elements of the various award winning Beryllium Copper Fairway Woods with a thin stainless face to create a classic pear shaped fairway wood for golfers of all abilities.
Natural Golf has offered a better player cone than ever in forged steel with a spin milled face for the ultimate in ball control. In development tests, the replacement Beryllium Copper wedges performed so well that the clubs were named in honor of Moe Norman as the first in a new signature series of clubs. Look for more for the best players in the future.
Opportunity – More Clubs for More Golfers
In our strategic planning sessions we saw opportunities not available to other golf club companies. Most club companies are interested in selling custom, high-end, high-priced clubs, or selling lower-quality clubs, in bulk, off the shelf. The philosophy of Natural Golf is that golfers must always play with quality equipment if they are to enjoy success on the course, but we recognize that not all golfers are able to afford the ultimate in clubs. quality golf.
Also, with Natural Golf’s mission to grow the game and help bring new people into golf, a set of high-priced clubs is usually not an appropriate purchase for a beginner. But, they need something much better than dad’s old steel irons and persimmon woods or a $199 set of irons and woods from the local discount store.
Hot Peppers – Quality entertainment for beginning golfers
More work for Bob and his team – designing a set of quality irons and woods that would be semi-custom fit, and could be adjusted for lie angle when needed at an affordable price.
Modeled on Pipeline’s original irons and woods, Bob and his design team reduced and adjusted weight and helped reduce production costs to offer Natural Golfers a line of affordable clubs that will provide improved the game for the beginner golfer, but playability for golfers. mid-handicap levels. The 17-4 steel allows for adjustable lie angles for a better fit while maintaining an affordable price point in a quality material.
Improvements All Over the Line
Natural Golf is fully committed to providing quality clubs for golfers of all abilities and financial means, without compromising on quality. Some of the other clubs that have been enhanced, redesigned or modified include:
* ST 110 irons – now available in Premier Version with GrafalloyTM rods
* New, Natural Groove Mallet Putter with Soft Square Grip (maybe this will replace my original Mallet Thing putter)
* Updated Moe Norman Sand Wedge – now called “Sandy”
* ST 460 Hammer Driver – with a hotter titanium face and Pro-Launch Grafalloy (TM) Shaft
* New golf bags assembled in the USA are here now – signed with Natural Golf
* New high quality logoed Natural Golf shirts from Ahead will also be here in the next thirty days.
It’s not just what, but how… It’s time to deal with the right of the Customer
Natural Golf thought it was time to take the lead in the golf industry in customer service. With all the new Natural Golf clubs coming to market and with the company’s reputation on the line, a clear statement of integrity in sales and pricing needs to be made. In weeks and months of discussion Natural Golf formulated the 30-60-90-Lifetime Guarantee Policy that costs a little more, but allows you to buy with confidence, and make sure you play your best golf and love Natural Golf.
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