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Consumer Reports’ Recommendations – How Good Are They?
This article examines Consumer Reports’ 2007 car model recommendations for the Chevrolet, Toyota, Honda, Hyundai and Kia brands to see how their reliability fared just 3 years later. It begs the questions: (1) How good are CR’s recommendations? and (2) Is US-based Consumer Reports biased in favor of US-based General Motors Corporation?
Consumer Reports reliability assessments are highly valued by many consumers, as are statistical studies of reported serious problems, or the absence of such, for hundreds of thousands of vehicles, as gathered by their subscribers in an annual survey. However, it must be annual recommendations similar respect? To answer this question, I examined some of the recommendations of CR 2007.
In the April 2007 issue of Consumer Reports, the magazine recommended three models of Chevrolet automobiles – a wagon, a sedan and an SUV. They were:
Chevrolet HHR, the car
Chevrolet Impala, the sedan
Chevrolet Tahoe, the sport utility vehicle.
Since there were only 3 Chevrolet models that were recommended, consumers could reasonably have anticipated that they deserved consideration and that from one of the models they could buy with confidence. However, before the three 2007 models were 3 years old, all three were on Consumer Reports’ 2010 Worst Car list, a list based on serious issues.
The question arises: Were these recommendations bad, or terrible, or are they evidence of a bias in favor of General Motors Corporation, based in the United States, owner of the Chevrolet brand, by Consumer Reports of the United States?
Evidence suggesting a bias in favor of U.S.-based General Motors comes from model recommendations by Toyota, Honda and Hyundai. For the Toyota brand, Consumer Reports’ 2007 recommendations were:
Toyota 4Runner, a mid-size sport-utility vehicle
Toyota Avalon, a large sedan
Toyota Camry, a mid-size sedan
Toyota Camry, a convertible or a coupe
Toyota Corolla, a small sedan
Toyota Highlander, a mid-size SUV
Toyota Matrix, a small car
Toyota Prius, a 4-door hybrid hatchback
Toyota RAV4, a small SUV
Toyota Sequoia, a large SUV
Toyota Sienna, a minivan
Toyota Tacoma, a mid-size pickup truck.
And for the Honda brand, the CR 2007 recommendations were:
Honda CR-V, a small sport-utility vehicle
Honda Civic, a coupe or a sedan
Honda Civic Si, a coupe or a sedan
Honda Element, a small boxy SUV
Honda Fit, a small 4-door hatchback
Honda Odyssey, a minivan
Honda Pilot, a mid-size SUV
Honda Ridgeline, a mid-size pick-up.
And for the Hyundai brand, the CR 2007 recommendations were:
Hyundai Entourage, a minivan
Hyundai Sonata, a sedan
Hyundai Tucson, a small sport utility vehicle.
Of these 23 models recommended in 2007, none were on CR’s 2010 Worst Cars list.
Further evidence that US-based Consumer Reports may have a bias in favor of GM can be found in its 2007 Worst Car (Used Cars to Avoid) list. General Motors accounted for a whopping 37% of this list, suggesting that recommending any GM product was unwise.
However, evidence that these were just bad tips can be found in CR’s Kia tips. In 2007, Consumer Reports recommended the following Kia models:
Kia Amanti, a sedan
Kia Sedona, a minivan
Kia Sorento, a small sport-utility vehicle.
Three years later, the 2007 Sedona and 2007 Sorento were on CR’s 2010 Worst Cars list.
In summary, it is difficult to conclude that Consumer Reports’ recommendations unduly favor US-based GM; however, it is clear that the consumer must be circumspect about a CR recommendation. And it may be better for him or her to throw such a recommendation to the wind when considering a car purchase and just trust:
(1) On CR’s reliability ratings, on 10-year reliability tables if looking for or planning long-term ownership, or alternatively on online car reliability GPAs, and
(2) On CR’s specific comments regarding ease of use of various components, CR’s tested stability, and CR’s summaries of crash worthiness.
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