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How Work From Home Business Owners Can Improve Their Links

Getting links to your website is one of the most important things that home business owners need to do if you want to rank high on Google and other major search engines. Unfortunately, this is also one of the most difficult tasks. It’s often much easier to improve existing links than it is to get new links to your site. Links must be checked regularly so that they do not lose their effectiveness in our SEO. It’s easy to do, doesn’t take much time, and will help our page rank.

Below is a list of things to do to improve our links:

Correct links pointing to old domain names

If you’ve changed your domain name, there’s a chance that some people are still linking to your old domain name. Links to your old domain name should redirect to your new domain with a 301 redirect to ensure that the links are not lost. Unfortunately, links through 301 redirects do not pass the full strength of the link back to your site. You should contact these webmasters and ask them to link to your new domain.

Fix links to broken pages on your site

Check your website statistics and redirect all links that lead to a non-existent (error 404) page on your website to an existing page on your website so that visitors are not lost. Better yet, contact the webmasters who are linking to the non-existent pages and ask them to change the links.

Try to improve the link texts

By contacting other webmasters to let them know that they are linking to your old domain name or a broken link on your site, you can also suggest new link texts for your links. If the links to your website contain words that you want to rank highly for in the link text, your chances of ranking for those keywords increase.

Check out the links on your website

If you want to see certain pages of your site in Google search results, those pages must also be linked from your site. Your site should have a clear and logical navigation system that highlights the pages you want to see in Google search results.

A high Google ranking is the result of good inbound links and optimized web page content.

As home business owners, we need to optimize every link to our website. These ideas will help increase the link juice received from our links, thus higher rankings. I suggest doing this at least once a month. It takes a minimum of time, and the benefits are great.

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