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The Best Tips to Avail the Most From Search Engine Optimisation

It’s not hard to get listed on various search engines when they search for information about your site. The challenge, however, is to achieve the highest ranking in these search engines. There are certain tricks to follow to get the desired rating.

So, how do you do it? Here are some basic points that you need to consider when creating your website, which will help you achieve the desired result.

Avoid purchasing a new domain if you don’t have to

The search engine attaches great importance to the fact that how long your website and its domain have been running. No doubt there is a way out here to redirect your old domain to a new one. But your best bet would still be to stick with your existing website.

If for some unavoidable reason you are forced to start from scratch and use a completely new domain, then you should be prepared for the search engine traffic flow to be lost. This loss of traffic can last for several weeks or more. It can even last several months or more.

Always make sure your website is optimized for users

Optimizing your website should always be done for users, not search engines. This is important because search engines only search for sites based on the key terms that users enter.

Now, if the keywords that users enter are somehow related to your website, then those users are your target audience. Therefore, it is important that your website optimization is done with users in mind. If you are not clear about who your target audience is, then you need to find out as soon as possible.

Do extensive research on your key phrases

There’s a chance that the keyword you think your target audience is searching for might be wrong. There are many research tools that can help you identify key phrases that can help optimize your website.

You can make a list of relevant phrases for your website and then choose a few different ones for each page.

Create and format your website based on keyword research

It is important that you design and categorize your website navigation and architecture based on the keyword research you have done for your web page.

Equally important is making sure your site is crawlable. Therefore, it should be well linked with relevant links to all its pages. It is also very important to write compelling content for the key pages of your website based on the keywords and phrases you have researched.

Most importantly, make sure the website is link-worthy and update yourself and your website with keywords.

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