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How to Create an Effective Social Ad

Facebook social ads are similar to Google AdWords ads, but they are much newer, so many people are still trying to learn how to create effective social ads. Here are some tips to help you out.

Know your target market to create effective social advertising

The first step in creating effective social advertising is to understand your target market. Know who is most likely to buy your products or services – how old they are, where they’re from, whether they’re male or female, etc. The better you know your target market, the more you can make sure your social ads reach the right people.

Know your advertising goals

Another important element in creating an effective social ad is knowing what you want to achieve with that ad. Are you selling or giving away something, or just trying to get your business out there? Understanding what you want to achieve will help you decide what to include.

Think carefully about the wording you use

When writing social ads on Facebook, it’s also important to think about the words you’re going to use. If you are going for branding, you can use your company name as a headline, but if you want to sell something, then use the product benefits as a headline. Use words that appeal to your target market in the body, and if you used keyword targeting in your ad, use those keywords in your ad as well.

Use a picture to say a thousand words

Facebook also allows you to add graphics to your social ads, and you should take advantage of this opportunity – as they say, a picture says a thousand words. Get a photo that represents your company. If you’re branding, you can just use your company logo, but if you want to sell something, maybe use an image that fits your proposition.

Creating effective social advertising means you need to understand your target market and your advertising goals, then use words and images to achieve them. Keep your ad simple and to the point with a strong call to action and you’ll see how useful Facebook can be for branding your business or marketing your products.

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