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Fundraising in Direct Sales

Running a fundraiser as a direct selling distributor is a great way to find new customers and maybe even a new distributor.

Fundraising is a win-win for both parties. A group or organization raises funds and you find people who love, use and buy your products.

I always recommend starting with small local organizations. You’ll find more support, be able to work one-on-one with a group, and start building a local client base.

If you have business cards, add “Fundraising Expert” or “Ask Me About Fundraising” next to your name and phone number. This lets everyone who has your card know that they can collect funds through you.

Prepare a packet to distribute to potential groups and organizations. Your package should include a letter of recommendation, sample income sheet, catalog, business card, and any flyers you plan to give to fundraisers. For example, I give the following email to all members to show those who can make a purchase:

Dear customer,

Thank you for considering shopping with Tupperware products. The money we raise from this fundraiser will be used for _______________________. Our goal is to raise $______. We hope to make this purchase by ___________.

I fill in the blanks based on the information I gather in the group and then staple a copy of this form to each directory.

When you start organizing fundraising events, collect feedback from groups. Include copies of these testimonials in the package you prepare. If you’ve never personally done a fundraiser, ask your senior manager if he/she can give you a testimonial that shares the company’s experience. It’s always nice to read that another organization is satisfied with a company’s products and services.

If your company doesn’t offer a fundraising program, create your own. If you earn 30% commission on sales, consider giving the group 20% for their fundraising efforts. This allows you to use your 10% sales commission to purchase materials that you will give to the group. Remember, this is not an income for you, but an income for the group and a way for you to find new clients.

At the end of the fundraiser, prepare a thank you note to be included with each order. Your thank you should be very simple and say, “Thank you for purchasing the product. If you have any questions or comments about the products, you can contact me at ________. If you would like to make an additional purchase or receive information about the sale ____ I was would be happy to help you” Then sign your name.

If you are sending orders directly to an organization or individual customer, consider sending a personal thank you note in the mail.

Start a marketing fundraiser and watch your sales increase and your team grow.

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