Seattle New Garbage Bin What To Do With Old One An Important Sales Tip I Learned At Starbucks

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An Important Sales Tip I Learned At Starbucks

About a year ago, an incredible new coffee shop opened here, and before that, the only “fancy” coffee for me was Starbucks.

I was blown away when I finally tried the real thing and not the mass-produced stuff that is passed around the chain. It’s like trying a $60 steak at a high-end steakhouse after eating McDonald’s all your life.

Even when I visited Seattle recently, I couldn’t find anything this good.

But one thing about the experience of truly fine coffee really impressed me:

At Starbucks, we’ve all seen people standing in line ordering “skimmed this, double this, soy that, blah blah blah”. But you will never see this in a real gourmet store. Someday. People just order off the menu.

why?

Because they won’t put up with this shit. They’re not going to tarnish their fine drinks just because of someone’s stupid whim.

These people can take their business elsewhere, and they do.

This reminds me of how I sold large business phone systems years ago. Occasionally, a potential customer would sign a contract but strike out and change some of the terms printed on the back. (Law firms are particularly guilty of this.)

As a newbie, I would take it back to the manager and go back and forth trying to get his approval so I could get the sale.

After some experience, I stopped doing that and told clients to go hiking.

why?

Because I spent all my time trying to close this sale that cost me at least 1-2 others from people who are easier to deal with!

Now ask yourself: How much time do YOU ​​spend chasing leads that take so long to close that you could have made a few other sales instead if you walked away?

Willing to bet that’s a huge amount.

And think of the headaches and customer service nightmares it causes customers after the sale, causing you to lose even more time and more sales down the road.

I once read in a sales book about the “velvet rope policy” for attracting new customers. Just like in an exclusive nightclub, you need to understand that you can offer value, and as a result, sell your products or services only to customers who DESERVE to receive that value!

It’s a scary thought at first to walk away from potential sales to find better clients – but in the long run, if you only deal with the people you want to do business with, your sales will grow exponentially. You don’t spend as much time shutting them down or dealing with their customer service nightmares, and you’ll find that good, friendly customers will be a HUGE source of referrals. (Forget getting anything from high-maintenance customers.)

So, when you’re ready to take your sales to the next level, realize that YOU are the one who can offer tremendous value, and consider whether you really want the stereotypical high-maintenance Starbucks customer to be one of you!

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