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How Do You Run A Social Media Campaign?

The Boston Red Sox are great at developing young players. The Red Sox are the benchmark to follow in creating an effective social media strategy and branding. The Red Sox teach their young players the fundamentals of baseball. A good social media strategist will teach their clients the basics of social media. Just like in baseball, you need to know the basics to be successful. In this article, I hope to teach you a fundamental social media strategy. If you use a good strategy, your campaign should be successful for the most part—just like the Red Sox.

EMAIL MARKETING IS CHANGING THE WORLD. Email should be the backbone of your strategy. Most of your customers have email accounts, and most of them read their email frequently, some even every hour. A good email strategy will drive people to Facebook, Twitter, YouTube. The key to social media marketing is short, to-the-point emails. By keeping them short, you increase your chance of being read. The purpose of a message is to get people to respond to it and then forward the email to others. That’s what makes email so powerful and courageous.

DO NOT EXPECT DISTURBING RESULTS. Great social media campaigns take time and a team. You have to be flexible. You have to work with new kinds of material. Singer Rihanna’s Facebook page is a benchmark in social networks. Every day, Rihanna has something different. Also remember that the customer is part of the team. That’s what makes social media different.

TRACK AND MEASURE RESPONSES. The best thing about social media is that you can immediately measure it to see if a post, video or ad worked. Data is the only way to know how effective your campaign strategy is. An effective strategy tracks clicks, tweets, ‘likes’, ‘dislikes’, ‘comments’. Likes are very important. Singer Kelly Rowland has adopted a new marketing strategy. Monitoring YouTube allowed its management to track how effective this campaign was. Data from YouTube allowed Team Kelly to know the best time to release their album.

DO NOT BE THE SAME TO EVERYONE. Influencers are people who retweet, share posts, blog posts, and videos. Influencers were a key factor in Obama’s presidential campaign. A successful campaign will identify influential people and reward them. Rewards will include special promotions, invitations to exclusive events, such as meeting the singer backstage at a concert. There is software for tracking and identifying influencers. This is a key investment in building proper branding.

GET AS MUCH DATA AS POSSIBLE. There are gaps in information collection. To get a real read on your data, a marketer must develop a personal relationship with their customers. A marketer needs to know demographics, personal interests, and social media behavior to help drive campaign effectiveness.

DO NOT HESITATE TO TAKE IT. A marketer must constantly, consistently, but discreetly attract people. A rule of thumb would be no more than 5 posts in a row on Facebook. Facebook is a social website. YouTube is for videos. It’s hard to put together. If you’re good at it, two a day is fine.

Twitter can be used more widely. LinkedIn is a business website. Go to groups, look for good discussion and post your insights. Comment positively on other people’s posts. Try to read and comment on at least one blog a day.

Dean Hambleton

[email protected]

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