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CornNuts – The Interesting History of One of America’s Favorite Snack Foods
Every time I crunch one of the impossibly large kernels, I feel like I’m going to break a tooth.
But I don’t and find myself reaching into my bag for another handful.
Corn nuts are perhaps the most surprising popular snack in America. And they actually have an interesting story. Grab a bag and I’ll tell you about it.
Where in the world do they find corn this big
By the way, Peru via Salina Valley, California. But we’ll get to that soon.
Albert Holloway first marketed roasted, salted whole kernels of corn in the 1930s under the name Olin’s Brown Jug Toasted Corn (don’t you just love old product names?) He made the snack, which he quickly renamed the more familiar CornNuts, out of common Texas field corn.
Then, in one of those world-changing moments, one day shortly before World War II, Mr. Holloway saw an article in a local newspaper about corn in Peru that had grown more than a quarter of its grain.
The corn was called Cuzco gigante and was grown by farmers at an altitude of 9,000 feet in the rugged Andes. You can still see it served cooked in Peru and in Peruvian restaurants in America.
It didn’t take long for Holloway to close the deal and start importing corn to make corn nuts. But prices were high and supplies were always short, so he tried to grow his own corn. The problem was that no one could figure out how to do it.
Enter Donald Shaver, a breeder from Illinois. He heard about the problem of growing corn and contacted Holloway to offer a deal. If CornNuts funds his ongoing research, he will work exclusively on the project. In 1963, Shaver finally cracked the code, so to speak. It seems to have been the climate that was the problem, and that led them to the Salinas Valley in central California near Monterrey. It blends almost perfectly with its native growing region, and corn thrives. Working with a big country is profitable.
CornNuts moved all production to California and the rest is history.
Go ahead and grab another handful.
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