Still Getting Texts To Old Phone After Activating New Iphone How NFC Can Be Used in Advertising?

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How NFC Can Be Used in Advertising?

While the use of NFC (Near Field Communication) has recently become an effective technology in Dubai, it has been embraced with open arms in other countries. There are more than 70 million NFC-enabled devices in Japan; six out of 10 mobile devices are there. People in Japan’s metropolitan areas have the ability to pay for fares via NFC. A large number of restaurants, shops and newsstands in this country use NFC tags. Back home in Dubai, authorities are encouraging the use of NFC apps. Less than six months ago, the Roads and Transport Authority (RTA) in collaboration with communication providers introduced an NFC ticketing system for the Dubai Metro.

Enterprises and NFC

PosterScope and Clear Channel recently conducted a study involving 1,000 smartphone users in the UK and US. The people responsible for the study concluded that about nine out of ten users (88 percent) were willing to interact with smart posters if the content interested them. Smart posters are interactive posters. The big difference between the old and smart posters is the use of NFC technology in the latter. Smart posters can be used to inform, educate and entertain consumers.

Eighty-five study participants said they would be interested in interacting with smart posters if they had vouchers and special offers. A large number of other respondents were equally willing to use smart posters with built-in NFC for wayfinding and social interaction.

Nfc for advertising

(d) Promotion

Vouchers and discounts are a convenient and quick way to entice and encourage consumers to try a product or service. Studies have shown that consumers are more likely to buy from businesses when they are offered discounts. An NFC tag contains a small amount of information – a web link, text or command. Consumers can activate the NFC tags embedded in the smart posters to learn more about current promotions.

(e) Sales

The online market is worth several billion dollars. More and more people are shopping online. NFC can ease this transition. A business that sells sci-fi manga comics can insert a “buy now” link into their smart poster. Readers interested in Manga comics can then touch their NFC-enabled device to the poster to complete their purchase. This makes buying and selling much easier.

(f) Integration with Social Networks

Social media plays an important role in today’s business environment. Businesses spend huge amounts of money on maintaining and improving their Facebook and Twitter profiles. NFC offers a cheaper alternative. Companies can reach more consumers by letting them “like” or “share” their products on social media with a tap. It’s convenient, easier and faster.

Challenges

NFC has great potential. This can open up entirely new avenues for advertising and customer engagement. Companies can use NFC to increase sales, spread information and interact with consumers. However, not all phones on the market have NFC support, and several major manufacturers, including Apple, have yet to support NFC. It’s safe to say that it will be a few years before NFC becomes as common in Dubai as it is now in Japan.

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